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About Us

Welcome to! As part of our goal of delivering a great shopping experience, we believe in sharing with you our story: the culture of our company, the people that make it happen and a bit about our history.

History is the product of Michael Jackness and Michael Kupfer, affectionately known as the "two Mikes". After they both went through a frustrating experience shopping for fitness equipment, they realized a need for a site that genuinely focused on customer service and quality equipment. A site that matched their expectations of what shopping online should be like. With decades of experience in the tech and sales industry, the two Mikes personally flew across the country talking directly to major fitness manufacturers about their mission. Soon thereafter, was launched, which delivers fantastic customer support and stocks products from the best manufacturers in the fitness industry.

Our Offices

treadmillshowroom.jpgYou can buy with confidence from, as we are fixture in selling fitness equipment online. Our corporate offices are located in Redmond, Washington and we also have a showroom in Escondido California for commercial buyers, where we have an array of treadmills, treadmill desks and fitness equipment on display. If you are a commercial buyer, please get in touch and come say hi!

Our Culture

Every last person at is a runner, cyclist or swimmer (or all three). As fitness enthusiasts, we also sponsor PULSE, which is our own team of fitness experts from professional athletes to trainers that run a health and wellness portal.

Since we all own fitness equipment, we understand the level of investment that goes into purchasing decisions. This is why it's our mission to create the best shopping experience when you do business with us, whether you are buying an entry level treadmill or top of the line elliptical. Here's what you can always expect from

  • Helpful, non-commission phone staff that know our products and equipment
  • Lowest tier, internet pricing with no need for negotiation
  • Free shipping on all items, so you know your real, out the door cost
  • Follow-up after every order, to keep you updated on shipping and ensure satisfaction with your order Team

Mike J Bio

Michael Jackness - Business development, lead runner and dog lover. Mike spends most of his day on a phone or in front of his laptop, all while walking on his treadmill desk. With over a decade of experience in the tech and customer support industry, Mike's vision for is easily seen with all aspects of the customer experience. A perfectionist, Mike is always looking to make a better experience by listening his customers. If Mike isn't working, he's enjoying the company of his lovely wife and dog.

Mike K Bio

Mike Kupfer - Operation and sales, torch carrier and hockey fanatic. A runner and successful small business owner for over 20 years, Mike fully understands the needs of customers and building long term relationships. Mike is passionate in everything he does, which permeates into's culture of customer satisfaction. Mike coaches three youth teams in the city, plays on an adult team, and never misses a chance to cheer on The Chicago Blackhawks.

Grant Bio

Grant Yuan - Head geek and adventurer. A 100m/200m sprinter in high school and marathon runner after college, Grant has logged just as many miles in front of a treadmill as he has a keyboard and monitor. With three monitors in front of him at all times (plus his phone), Grant helps keep track of's security and functionality at all times. When not poking his head into a computer cabinet, Grant is usually poking around in jungle ruins or an underwater cave.

Dan Robinson

Dan Robinson - Dan is the newest member of the team and our Customer Service Manager. When he is not working, Dan enjoys spending time outdoors with his family. He also can be found riding his bike along the San Diego coastline.  With over 15 years of customer service experience, Dan is committed to providing world-class service to our customers.

Brad bio

Brad Larson - Logistics and pace setter. Brad has been involved both personally and professionally in the fitness industry for over 20 years. Brad is's guru and advice expert, with intricate knowledge of each brand, part and component. A competitive age group long distance runner and avid downhill skier, he still wears the same size pants he did in college. He also enjoys restoring vintage German cars and he is able to do so because he has a very tolerant wife.

Grant Bio

PULSE Team - PULSE is's health and fitness portal that is crewed by an amazing team of fitness industry experts that include: Andrea Parker, award-winning writer and multiple time US National champion athlete; Amanda Loudin, running coach; Jess Anderson, co-founder of; Fitz Koehler, fitness education expert; Cristina Ramirez, mother and IronMan competitor; Nicki Anderson, fitness studio owner; and Zach Freeman, runner and writer.

Grant Bio

The Family - We wouldn't be anywhere without our wonderful customer support staff, families and Bobby, our official four legged mascot! Signature Team